LiveNation Announces Ticket Price Cut with "No Service Fee Wednesdays"
Beginning this Wednesday, June 3, LiveNation will offer, for the first time, no-fee concert tickets for hundreds of shows (bands included in the special are Coldplay, blink-182, the Killers, Dave Matthews Band, Kid Rock, No Doubt, Toby Keith, the Allman Brothers Band, and New Kids on the Block, among others).
LiveNation.com will be selling 5 million tickets starting this Wednesday (the special goes the full 24 hours), but there's a catch: all non-fee tickets are for lawn seating only. While other no-fee deals will continue on Wednesdays throughout the summer on LiveNation's site, it's a pretty safe bet this week's deal will spark a site crash!
I guess the ticket controllers are finally feeling some backlash in this economy. Fewer summer sell-outs for sure. Thoughts?
June 15 update:
Live Nation has taken all fees and taxes out of “No Service Fee Wednesday,” responding to complaints that hidden fees remained when it launched the ticket promotion two weeks ago.
All amphitheater lawn seats — except for Dave Matthews Band shows — will be $24.99 for 24 hours beginning at 12:01 a.m. this Wednesday, June 17. Dave Matthews Band lawn seats will be deeply discounted, but at a $34.99 flat rate, according to a Live Nation spokesman.
The promotion could save concert-goers more than $20 per ticket, an improvement over the initial “No Service Fee Wednesday” which still included some extra charges such as a $6 per-ticket parking fee.
It’s too early to tell if the summer “no service fee” promotions will stimulate overall ticket sales, or if fans will just shift the day they buy. However, a company spokesman has said that Live Nation saw a 500 percent increase in ticket sales the past two Wednesdays.
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